• £129

The Three Foundations

  • Bundle
  • 3 Items

The Three Foundations Your Ideal Client · Build Your Brand Book · Hook, Value, Ask Know exactly who you're talking to, build the brand book that makes AI write as you, and learn the caption craft that makes every word land. The three foundations that cure beige, forgettable content — and everything you build afterwards feeds on them.

Contents

  • £99

Build Your Brand Book (with Claude)

  • Course
  • 13 Lessons

Your AI writing sounds generic — because it's never actually met you. Here's the fix. A guided interview draws out your real clients, prices, story and voice, then builds them into a brand book you install as a Claude skill. So everything your AI helps you write starts from you, not a stranger's guess. Made for established photographers. One evening, no blank templates — you just answer the questions.

  • £35

Hook, Value, Ask: Create Compelling Captions for Instagram

  • Course
  • 4 Lessons

Everyone's using AI to write instagram captions — and getting back the same beige results. This is the fix. In 35 minutes, learn to craft a compelling caption that works (without AI - that bit comes later). All taught through my own real posts, the wins AND the flops. This is for any photographer who wants compelling instagram captions that sound like them, not a machine.

  • £35

Identify your Ideal Client

  • Course
  • 21 Lessons

Ever sat down to write an Instagram caption or a bit of your website, and it came out… fine? Polite. Generic. Sounding like every other photographer — when you're not like every other photographer? Here's why that happens: you're writing to everyone. And marketing to everyone is marketing to no one. This short course fixes that at the root. Are you ready to level up your marketing?