Kirsty Hamilton London Photographer and Educator

Hi! I'm Kirsty

The Leap — photography business courses for self-made photographers

This is home base for all my photography-business education: the starter lessons, the courses, and the founding cohort opening in January 2027. It all runs on AI systems that take the marketing heavy lifting off your plate — built on foundations that hold, not the latest viral hack — so the work that used to swallow your week takes a few hours, and you get back to the photography you love.

Have a look around, and start wherever you're stuck.

If you want to know a little more about me: I spent fifteen years in journalism, sub-editing at The Times and The Observer, then managing Metro's digital editions. Then at 34 I quit, picked up a camera with no clue what I was doing, and built a photography business from scratch so I could actually be around for my two kids. A thousand-odd shoots later, it works. And now I teach other photographers to build a business that fits their life, using their own real numbers, not theory. Everything I teach, I've tested myself.

Learn From Me

Start where you are stuck

There's no one right way in. Every photographer's business creaks in a different place — so start with the thing that's costing you the most sleep, and go from there.

These Courses are here for you to work through at your own pace. Cream modules are standalone courses, purchased individually. Green bundles are the courses that work well together.

They are all designed to help solve a problem you are experiencing in your business, right now.

If you are struggling to get found on Google, then the SEO and AI courses are for you.

Stuck on how to attract clients on Instagram? Start with the Instagram Audit for a personal analysis of your account and what needs fixing.

Need help with your marketing? Identify your ideal client, learn how to speak to them (Hook, Value, Ask) and build your Weekly Content Plan.

All this (and more) below...

£225

Finally Found and Actually Booked

Bundle
3 Items

Getting found is only half the job. Learn what your future clients type into Google and where those words need to live on your site, then how to become one of the names an AI assistant actually recommends — and then how to write pages that turn all those new visitors into actual bookings. The complete journey, in order: found on Google, described by AI, and words that do the selling once someone finally arrives.

£175

Finally Found on Google & AI

Bundle
2 Items

The complete bundle: rank on Google and get recommended by AI — without the jargon. Your next client is looking for you in two places: on Google, and — more and more — by asking an AI like Claude or ChatGPT for a good photographer. This bundle makes sure they find you in both.

£169

The Whole Path

Bundle
5 Items

The Whole Path All five courses All five courses, in the order they're built to be done — an honest read of your Instagram, your ideal client, your brand book installed, the caption craft, and the weekly plan that pulls it all together. One path from “what on earth do I post?” to knowing exactly what today's post is — and why.

£129

The Three Foundations

Bundle
3 Items

The Three Foundations Your Ideal Client · Build Your Brand Book · Hook, Value, Ask Know exactly who you're talking to, build the brand book that makes AI write as you, and learn the caption craft that makes every word land. The three foundations that cure beige, forgettable content — and everything you build afterwards feeds on them.

£99

Build Your Brand Book (with Claude)

Course
13 Lessons

Your AI writing sounds generic — because it's never actually met you. Here's the fix. A guided interview draws out your real clients, prices, story and voice, then builds them into a brand book you install as a Claude skill. So everything your AI helps you write starts from you, not a stranger's guess. Made for established photographers. One evening, no blank templates — you just answer the questions.

£99

Get Found by AI

Course
13 Lessons

Something strange is happening to the way clients find photographers. More and more of them aren't scrolling through pages of Google results. They're asking an AI assistant one question: "who's a good family photographer near me?" And they're getting one answer. A short list. Sometimes a single name. This course is about making sure that name is yours.

£99

Hire Your Data Analyst: Know what is actually making you money

Course
28 Lessons

In this course you'll set up your own AI data analyst inside Claude, trained on YOUR business, using my guided Analyst Builder. No spreadsheets, no jargon, no tech skills — it does the analysing, you make the decisions. You'll get your real baselines (what you actually earn, what each client is really worth, where your work comes from) and a ten-minute monthly rhythm that tells you exactly how your business is doing.

£99

SEO Success For Photographers

Course
22 Lessons

Get found on Google — the calm, no-jargon way. This is for any photographer who's invisible on Google. Whether you've never touched SEO or your site used to rank and quietly slipped down, you start in the same place. Nine lessons that take you from "I don't know where to start" to running your own SEO, every month and climbing up the rankings on Google.

£99

Wonderful Websites: Turn Browsers into Buyers

Course
32 Lessons

£49

Sold-Out Mini Sessions: Plan, Price and Fill Your Dates

Course
23 Lessons

Plan a profitable mini-session event, price it properly and fill your dates with a launch that does the selling for you. Taught from ten years of running mine.

£35

Hook, Value, Ask: Create Compelling Captions for Instagram

Course
4 Lessons

Everyone's using AI to write instagram captions — and getting back the same beige results. This is the fix. In 35 minutes, learn to craft a compelling caption that works (without AI - that bit comes later). All taught through my own real posts, the wins AND the flops. This is for any photographer who wants compelling instagram captions that sound like them, not a machine.

£35

Identify your Ideal Client

Course
21 Lessons

Ever sat down to write an Instagram caption or a bit of your website, and it came out… fine? Polite. Generic. Sounding like every other photographer — when you're not like every other photographer? Here's why that happens: you're writing to everyone. And marketing to everyone is marketing to no one. This short course fixes that at the root. Are you ready to level up your marketing?

£35

The Weekly Content Plan

Course
8 Lessons

Never sit down wondering what to post again. Build your content plan once — then rinse and repeat, week after week, without the 9pm guilt. Here's what you'll walk away with. A weekly content plan: a small set of post types you make again and again, each with a proper job to do, pinned to fixed days of the week.

£27

Instagram Audit

Course
6 Lessons

The Instagram Audit is a proper, honest read of your account — the kind I'd give a photographer friend over coffee. You run it yourself in about fifteen minutes using Claude (a free AI assistant), and it walks you through your account. Then it does the thing most advice never does. It names the single most important thing to fix first.

Free

Discover your Brand Personality

Course
8 Lessons

Three words that make every caption, page and email sound like you — found in evidence, not invented.