• £169

The Whole Path

  • Bundle
  • 5 Items

The Whole Path All five courses All five courses, in the order they're built to be done — an honest read of your Instagram, your ideal client, your brand book installed, the caption craft, and the weekly plan that pulls it all together. One path from “what on earth do I post?” to knowing exactly what today's post is — and why.

Contents

  • £99

Build Your Brand Book (with Claude)

  • Course
  • 13 Lessons

Your AI writing sounds generic — because it's never actually met you. Here's the fix. A guided interview draws out your real clients, prices, story and voice, then builds them into a brand book you install as a Claude skill. So everything your AI helps you write starts from you, not a stranger's guess. Made for established photographers. One evening, no blank templates — you just answer the questions.

  • £35

Hook, Value, Ask: Create Compelling Captions for Instagram

  • Course
  • 4 Lessons

Everyone's using AI to write instagram captions — and getting back the same beige results. This is the fix. In 35 minutes, learn to craft a compelling caption that works (without AI - that bit comes later). All taught through my own real posts, the wins AND the flops. This is for any photographer who wants compelling instagram captions that sound like them, not a machine.

  • £35

Identify your Ideal Client

  • Course
  • 21 Lessons

Ever sat down to write an Instagram caption or a bit of your website, and it came out… fine? Polite. Generic. Sounding like every other photographer — when you're not like every other photographer? Here's why that happens: you're writing to everyone. And marketing to everyone is marketing to no one. This short course fixes that at the root. Are you ready to level up your marketing?

  • £27

Instagram Audit

  • Course
  • 6 Lessons

The Instagram Audit is a proper, honest read of your account — the kind I'd give a photographer friend over coffee. You run it yourself in about fifteen minutes using Claude (a free AI assistant), and it walks you through your account. Then it does the thing most advice never does. It names the single most important thing to fix first.

  • £35

The Weekly Content Plan

  • Course
  • 8 Lessons

Never sit down wondering what to post again. Build your content plan once — then rinse and repeat, week after week, without the 9pm guilt. Here's what you'll walk away with. A weekly content plan: a small set of post types you make again and again, each with a proper job to do, pinned to fixed days of the week.